The Rise of the QR Code

 

Geoff Livingston capture my attention with a comprehensive review of the QR code adoption. I agree with his assertion, this is the “ultimate expression of technology and identity, transcending online and physical space.” While QR codes raise numerous privacy issues, they are still a great example of technology innovation.

 

Here are my top five favorite QR related articles from Mashable’s QR News and Review:

Why QR Codes Are Poised to Hit the Mainstream

MOBILEThe QR code, or quick response code, is simply a two-dimensional bar code that came into being in 1994 and found a large audience in Japan. Stateside, however, QR codes — while clever for tying real-world objects to online content…

 

 

 

 

 

 

 

HOW TO: Create and Deploy Your Own QR Codes

MOBILEWhat’s black and white and super-confusing to wrap your head around? If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at…

 

 

 

 

 

 

 

Why the Best Online Marketing May Be Headed Offline

BUSINESSHamilton Chan is CEO of Paperlinksand Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses.

The hyperlink is the fundamental building block of the Internet…

 

 

 

 

 

 

 

QR Codes Help Consumers Shop for Wine

BUSINESSSelecting the right wine for every occasion is a form of art most of us only pretend to understand. That’s why Lion Nathan Wine Group, a wine owner and importer, has put QR codes on wine bottles to help everyday…

 

 

 

 

 

 

Find and Redeem Location-Based Coupons on Your iPhone or Android

MOBILEThis post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details…

 

 

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Week 3: Practical Aspects of Social Media (PAOSM) Tweets (recap)

Here is a recap of the third week’s worth of Practical Aspects of Social Media (PASM) Tweats:

10/101 The community determines who is/is not a social media company. What companies has your community identified with?

11/101 Social media pushes users to be transparent since information is not longer centrally controlled. Are you ready?

12/101 Social media can be a means to create, control, and manage perception. When should you use this capability?

13/101 The value of social media is based on the humanity of people connecting & sharing. How can it improve your position?

14/101 Social media/networking is a service between people. Does this make it Social Meida as a Service (SMaaS)?

15/101 Social media can make good idea great, but can’t make bad ideas good. What are you doing with your social network?

 

Previous Week’s Recaps:

Week 2’s recap here

Week 1’s recap here

 

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