The Rise of the QR Code

 

Geoff Livingston capture my attention with a comprehensive review of the QR code adoption. I agree with his assertion, this is the “ultimate expression of technology and identity, transcending online and physical space.” While QR codes raise numerous privacy issues, they are still a great example of technology innovation.

 

Here are my top five favorite QR related articles from Mashable’s QR News and Review:

Why QR Codes Are Poised to Hit the Mainstream

MOBILEThe QR code, or quick response code, is simply a two-dimensional bar code that came into being in 1994 and found a large audience in Japan. Stateside, however, QR codes — while clever for tying real-world objects to online content…

 

 

 

 

 

 

 

HOW TO: Create and Deploy Your Own QR Codes

MOBILEWhat’s black and white and super-confusing to wrap your head around? If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at…

 

 

 

 

 

 

 

Why the Best Online Marketing May Be Headed Offline

BUSINESSHamilton Chan is CEO of Paperlinksand Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses.

The hyperlink is the fundamental building block of the Internet…

 

 

 

 

 

 

 

QR Codes Help Consumers Shop for Wine

BUSINESSSelecting the right wine for every occasion is a form of art most of us only pretend to understand. That’s why Lion Nathan Wine Group, a wine owner and importer, has put QR codes on wine bottles to help everyday…

 

 

 

 

 

 

Find and Redeem Location-Based Coupons on Your iPhone or Android

MOBILEThis post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details…

 

 

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Coexistence – Human and Artificially Intelligent Tweeting

I had planned on writing a comprehensive article on the application of Artificial Intelligence (AI) in the Tweet world. It had been a while since I had looked into the viability of the field and I felt a lot had probably changed over the last 12 months, much of which had probably not been well documented. Well, I was half right.

During my research, I came across an article “Automating Twitter: Can Humans & Robots Tweet in Harmony?” by Lauren Litwinka. Lauren does a great job at covering all the basics, so rather than try to rewrite what has already been written so well, I thought it best to just share and point out some of the hightlights.

If you are planning to use social media as part of your corporate marketing program, then developing a Tweet Bot strategy is essential for your success. It is impractical to think we humans can keep up with all the necessary activities associated with an effective tweet-based social media program. Scan for tweets, understanding their content, managing account, looking for effective followers, etc., overwhelms our limited ability. A human based tweet-oriented social media system will not scale on the backs of human. Think I’m wrong, just ask JetBlue or Starbucks.

An effective tweet-oriented program requires you to think about:

>> Leveraging Automation to Help Building Relationships

>> Leveraging Automation to Help Manage Your Account

>> Leveraging Automation to Help Enhance Your Tweets

>> Leveraging Automation to Help with Tracking & Monitoring

Lauren gives several solutions in each category, so check out her well written article. With this as a basis, we now need to address the question of whether these solutions have some meaningful return on investment; that is, can we capture value as well as they create it? This is the basis of my next article.

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Looxcie: Personalized Video for Social Media

 

I blog about this new tools on the Live The Dream Films site already, but thought it is equally important to give it some visibility here as well. Given the social nature of most personalized video, Looxcie provide a practical ability to share video graphic media on a scale never before seen.

FIlmmaking is enjoyably hard enough, let along when you are trying to capture that unexpected moment. That instant laugh, cry, or even load bang that causes all of us to turn in anticipation is often missed in the moment. It is only when we reach for the camera, turn it on, position, focus, and start to shoot that we begin to capture these fleeting events in retrospect. Well, not any more.

The Looxcie the first practical wearable video camera with the ability to upload clips realtime. Looxcie is also a Bluetooth audio headset that is capable of stream video to your smartphone (HTC, LG, and Motorola), for what some would say creates a Digital Life Recorder (DLR).

 



We plan on doing a lot of practical field testing of the Looxcie over the next few weeks in order to identify practical workflow processes. While this is a must buy from a video graphic tool point of view, we need to document and share how to integrate it in the social filmmaking network.

 

Relavent Specifications:

Wearable

— Weighs less than 28g (1 oz.)

Video

– HVGA video resolution

– 4 GB on-board storage f

– 2.8 lens

– Auto high color and light correction

– 5+ hours video storage

– 4+ hours clip storage

— MP4 video files

Battery

– Fast-charging 365mAh lithium polymer battery

– UL/CSA-approved power supply 4+ hours record time*

– 10+ hours talk time*

Headset

– Bluetooth® Class 2

– Bluetooth® V2.1 + EDR

– Hands Free Profile (HFP 1.5)

Audio

– Range to 33 feet

– Dual silicon MEMS microphones

– DSP-based noise cancellation

 

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