I had planned on writing a comprehensive article on the application of Artificial Intelligence (AI) in the Tweet world. It had been a while since I had looked into the viability of the field and I felt a lot had probably changed over the last 12 months, much of which had probably not been well documented. Well, I was half right.
During my research, I came across an article “Automating Twitter: Can Humans & Robots Tweet in Harmony?” by Lauren Litwinka. Lauren does a great job at covering all the basics, so rather than try to rewrite what has already been written so well, I thought it best to just share and point out some of the hightlights.
If you are planning to use social media as part of your corporate marketing program, then developing a Tweet Bot strategy is essential for your success. It is impractical to think we humans can keep up with all the necessary activities associated with an effective tweet-based social media program. Scan for tweets, understanding their content, managing account, looking for effective followers, etc., overwhelms our limited ability. A human based tweet-oriented social media system will not scale on the backs of human. Think I’m wrong, just ask JetBlue or Starbucks.
An effective tweet-oriented program requires you to think about:
>> Leveraging Automation to Help Building Relationships
>> Leveraging Automation to Help Manage Your Account
>> Leveraging Automation to Help Enhance Your Tweets
>> Leveraging Automation to Help with Tracking & Monitoring
Lauren gives several solutions in each category, so check out her well written article. With this as a basis, we now need to address the question of whether these solutions have some meaningful return on investment; that is, can we capture value as well as they create it? This is the basis of my next article.
Practical Aspects of Social Media: Art, Science, and Humanity 