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Archive for September, 2010

Week 6: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the sixth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

26/101 We have 2 ears and 1 mouth, so Social Media requires you leverage listening to speaking in the same proportion (2:1).

27/101 You must be accountable for your actions to build social media-based community support. How do you measured this?

28/101 Social networking requires rethinking how internal decision making happens. How do you make social decisions?

29/101 Social media is truly a cloud computing based capability. So where is Social Media as a Service (SMaaS)?

30/101 Social media creates business value, but very few company capture it any measurable way. Can you financially demonstrate its value?

 

Previous weeks:

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

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Here is a recap of the fifth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

21/101 Social networks are community filters used to distinguish what you need from what you want. What are your filters?

22/101 The media in social networks needs to be based on what they want, not what you think they need. What do you provide?

23/101 Social Reciprocity is were the community responds in-kind as a response to an act. How can you use this?

24/101Social Proof is when others conform to large groups of individuals in either correct or mistaken choices.

25/101 In social networks, interruption-based marking is counter productive the building communities. Are you disruptive?

 

Previous Week’s Recaps:

 

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

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Here is a recap of the third week’s worth of Practical Aspects of Social Media (PASM) Tweats:

15/101 Social media can make good idea great, but can’t make bad ideas good. What are you doing with your social network?

16/101 Social media is about having content conversations in context. What context are you bring to your conversations?

17/101 In order to guide a community’s behavior, one need to study its interactions. How are you studying your community?

18/101 Using social media in B2B is possible when you have defined the community across the business value chain – Social Media Value Chain.

19/101 Social media is driven by a desire to fulfill an urgent pain or irrational passion. What is your network looking for?

20/101 Community attention is the currency of social media. Is your account running a surplus or deficit?

 

Previous Week’s Recap:

 

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

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Here is a recap of the third week’s worth of Practical Aspects of Social Media (PASM) Tweats:

10/101 The community determines who is/is not a social media company. What companies has your community identified with?

11/101 Social media pushes users to be transparent since information is not longer centrally controlled. Are you ready?

12/101 Social media can be a means to create, control, and manage perception. When should you use this capability?

13/101 The value of social media is based on the humanity of people connecting & sharing. How can it improve your position?

14/101 Social media/networking is a service between people. Does this make it Social Meida as a Service (SMaaS)?

15/101 Social media can make good idea great, but can’t make bad ideas good. What are you doing with your social network?

 

Previous Week’s Recaps:

Week 2’s recap here

Week 1’s recap here

 

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