The Complete Idiot’s Guide to Crowdsourcing

Aliza Sherman has an excellent new book on the dynamics of crowdsourcing, The Complete Idot’s GUide to Crowding. While I have never been crazy about “Idiot” guides to anything, this book is far from a guide on an idiot would use. As Sherman points out, crowdsourcing leverages social networking ecosystems and tools, as Facebook and Twitter, in order to tap into the power of many people. In this guide, Sherman explains not only the the theory, but athed practice of crowdsourcing and actually shows readers how to use it. 
• A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action.
• Step-by-step instructions. 
• Insightful anecdotes from the world of crowdsourcing.

 

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Social Media Vitality Index (smVI)

We are all looking for good measuresß and metrics to judge our social media success upon, but few allow us to achieve this outcome as well as the Social Media Vitality Index (smVM). smVI simply measures the amount of revenue from new social media programs over the last 12 months compared to all other revenue generated by marketing services, expressed in percentage (%). For example, if your social media program contributed $5M of the total $100M in revenue, for the last 12 months, then you have a smVI  of 5%. Socially healthy companies, it is desirable to have smVI between 10%-20%. Translated, the revenue of the company will turnover every 5-10 years based solely on social interactions alone. Not bad. See PAOSM 63/101.

 

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