Week 12: Practical Aspects of Social Media (PAOSM) Tweet (Recap)

Week 12: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the twelfth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

56/101 Social media should be a way of life. Do you have on-the-go tools to stay connected? http://bit.ly/9xxV9N

 

57/101 Social media, as a means of branding, is more effective than print. What are you doing to shift your capabilities?

 

58/101 When communicating with social media network, don’t say what you are doing, say why!  Active beats passive.

 

59/101 Corporate tweets – personal, but professional.  5 necessary characteristics with examples. http://bit.ly/bys02W

 

60/101 Coexistence – Human and Artificially Intelligent Tweeting. A tweet bot strategy is essential. http://bit.ly/cjRceH

Previous weeks:

Week 11’s recap here

Week 10’s recap here

Week 9’s recap here

Week 8’s recap here

Week 7’s recap here

Week 6’s recap here

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

Week 11: Practical Aspects of Social Media (PAOSM) Tweets (Recap)

Week 11: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the eleventh week’s worth of Practical Aspects of Social Media (PASM) Tweats:

 

51/101 Customers are talking about your brands using social media and networks. Do you know what they are saying and why?

52/101 Reach and Engagement are just two ROI measures in Social Media. What tools do you used to capture them?

53/101 Social Media needs governance – rules of engagement with multiple types of interaction and response scenarios.

54/101 Like any  public facing  communication, social media needs to be legally evaluated for its liability implications.

55/101 Social media strategy necessary for success. Businesses  conflicted about SM, study finds. http://tinyurl.com/2csvy87

Previous weeks:

Week 10’s recap here

Week 9’s recap here

Week 8’s recap here

Week 7’s recap here

Week 6’s recap here

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

Week 10: Practical Aspects of Social Media (PAOSM) Tweets (Recap)

Week 10: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the tenth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

 

46/101 Participation in social communities and social media should be focused on the individuals, not the corporate entity.

47/101 Social networks commoditize marketing like the Internet did to publishing. Are you taking advantage of this leverage?

48/101 Social Media does’t have a code of ethics for monitoring, measuring, or mining social sources. So what do you do?

49/101 Social networks allows customers to share narratives as a way to express their knowledge, identity, and connections.

50/101 Most companies think their social media strategies are useless while feeling their tools are useful. Do you know why?.

Previous weeks:

Week 9’s recap here

Week 8’s recap here

Week 7’s recap here

Week 6’s recap here

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

Looxcie: Personalized Video for Social Media

 

I blog about this new tools on the Live The Dream Films site already, but thought it is equally important to give it some visibility here as well. Given the social nature of most personalized video, Looxcie provide a practical ability to share video graphic media on a scale never before seen.

FIlmmaking is enjoyably hard enough, let along when you are trying to capture that unexpected moment. That instant laugh, cry, or even load bang that causes all of us to turn in anticipation is often missed in the moment. It is only when we reach for the camera, turn it on, position, focus, and start to shoot that we begin to capture these fleeting events in retrospect. Well, not any more.

The Looxcie the first practical wearable video camera with the ability to upload clips realtime. Looxcie is also a Bluetooth audio headset that is capable of stream video to your smartphone (HTC, LG, and Motorola), for what some would say creates a Digital Life Recorder (DLR).

 



We plan on doing a lot of practical field testing of the Looxcie over the next few weeks in order to identify practical workflow processes. While this is a must buy from a video graphic tool point of view, we need to document and share how to integrate it in the social filmmaking network.

 

Relavent Specifications:

Wearable

— Weighs less than 28g (1 oz.)

Video

– HVGA video resolution

– 4 GB on-board storage f

– 2.8 lens

– Auto high color and light correction

– 5+ hours video storage

– 4+ hours clip storage

— MP4 video files

Battery

– Fast-charging 365mAh lithium polymer battery

– UL/CSA-approved power supply 4+ hours record time*

– 10+ hours talk time*

Headset

– Bluetooth® Class 2

– Bluetooth® V2.1 + EDR

– Hands Free Profile (HFP 1.5)

Audio

– Range to 33 feet

– Dual silicon MEMS microphones

– DSP-based noise cancellation

 

Week 9: Practical Aspects of Social Media (PAOSM) Tweets (Recap)

Week 9: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the nineth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

 

41/101 Social media is about earning attention, not demanding it. How do you go about earning you community’s time?

42/101 Continuously identify/evaluate social media sites to determine  business relevance and their unique risks.

43/101 Social Media requires practice and planning in order to demystify it.

44/101 The most critical step in social media is Understanding Your Audience.

45/101 Before you pick a social media tool, understand the types of tools on the market and how they inter-operate.

 

 

Previous weeks:

Week 8’s recap here

Week 7’s recap here

Week 6’s recap here

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

Week 8: Practical Aspects of Social Media (PAOSM) Tweets (Recap)

Week 8: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the eigth week’s worth of Practical Aspects of Social Media (PAOSM) Tweats:

 

36/101 Use Social Media to free up traditional marketing expenditures for your business by putting them online. How much cost can you reduce?

37/101 Study competition in your industry & geo region by tapping social networking. What is your competition doing?

38/101 Don’t view social media communities as a place to simply hype your wares. It’s a place for conversation.

39/101 Don’t use social media to sabotage other’s efforts – keep the community on the high road.

40/101 In social media, quality relationships require the participation of both parties.

 

Previous weeks:

Week 7’s recap here

Week 6’s recap here

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

 

Week 7: Practical Aspects of Social Media (PAOSM) Tweets (recap)

Week 7: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the seventh week’s worth of Practical Aspects of Social Media (PASM) Tweats:

31/101 Interact with your social network. Always talking doesn’t do much good. Conversations are a two way process.

32/101 Social media is an effective means for identifying dissatisfied customers and resolving their issues.

33/101 Social networks have no natural boundaries, just those you impose. How do you reach outside your current box?

34/101 Social networks let clients help each other, reducing your support costs. What savings could you achieve?

35/101 Don’t use social networks to market too aggressively to your community. Add content value, not product commercials.

 

Previous weeks:

Week 6’s recap here

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

Week 6: Practical Aspects of Social Media (PAOSM) Tweets (recap)

Week 6: Practical Aspects of Social Media (PASM) Tweats (recap) Here is a recap of the sixth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

26/101 We have 2 ears and 1 mouth, so Social Media requires you leverage listening to speaking in the same proportion (2:1).

27/101 You must be accountable for your actions to build social media-based community support. How do you measured this?

28/101 Social networking requires rethinking how internal decision making happens. How do you make social decisions?

29/101 Social media is truly a cloud computing based capability. So where is Social Media as a Service (SMaaS)?

30/101 Social media creates business value, but very few company capture it any measurable way. Can you financially demonstrate its value?

 

Previous weeks:

Week 5’s recap here

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

Week 5: Practical Aspects of Social Media (PAOSM) Tweets (recap)

Here is a recap of the fifth week’s worth of Practical Aspects of Social Media (PASM) Tweats:

21/101 Social networks are community filters used to distinguish what you need from what you want. What are your filters?

22/101 The media in social networks needs to be based on what they want, not what you think they need. What do you provide?

23/101 Social Reciprocity is were the community responds in-kind as a response to an act. How can you use this?

24/101Social Proof is when others conform to large groups of individuals in either correct or mistaken choices.

25/101 In social networks, interruption-based marking is counter productive the building communities. Are you disruptive?

 

Previous Week’s Recaps:

 

Week 4’s recap here

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here

 

Week 4: Practical Aspects of Social Media (PAOSM) Tweets (recap)

Here is a recap of the third week’s worth of Practical Aspects of Social Media (PASM) Tweats:

15/101 Social media can make good idea great, but can’t make bad ideas good. What are you doing with your social network?

16/101 Social media is about having content conversations in context. What context are you bring to your conversations?

17/101 In order to guide a community’s behavior, one need to study its interactions. How are you studying your community?

18/101 Using social media in B2B is possible when you have defined the community across the business value chain – Social Media Value Chain.

19/101 Social media is driven by a desire to fulfill an urgent pain or irrational passion. What is your network looking for?

20/101 Community attention is the currency of social media. Is your account running a surplus or deficit?

 

Previous Week’s Recap:

 

Week 3’s recap here

Week 2’s recap here

Week 1’s recap here